Bathe is a Brooklyn based duo that rooted themselves in New York's music scene. Looking to expand their personage, I wanted to globalize their sound without compromising the locality of their creative integrity.
MUSIC VIDEO: "SUNDRESS"
Role: Creative Director, Production Designer, Stylist, Art Director
"Sundress" is the first single on their debut album Bicoastal and an exploration of removing the duo from the creative. The conception of the creative resulted in challenging the role of literally visualizing the artists in their work through relying on interpretive references to distinctly depict their personalities and ethos within the band. I wanted to pay homage to the French New Wave movement by emulating the cinematography stylings used by directors such as Jean- Luc Godard and Eric Rohmer.
LYRIC VIDEO: "PULL UP"
Role: Creative Director, Director, Production Designer, Stylist
"Pull Up" is the second single on Bicoastal and the extension of our creative partnership and trust in my keytorial acumen. Now being given the reigns I took it upon myself to extend their creative vision and language through conceptualizing the premise of the lyric video, end-to-end
The creative defined an unique quintessence about the band outside of music, offering a shimmer of a glimpse into their everyday lives.
Bicostal (2021)
Role: Creative Director
Sundress (2021)
Role: Creative Director, Production Designer, Stylist
Pull Up (2021)
Role: Creative Director, Production Designer, Stylist